It is easy to underestimate the entertainment industry from the layman's perspective. Playing computer games and lottery games online is, at first glance, neither demanding nor serious.
But the truth is that lottery games and other games of chance are very heavily regulated and extremely demanding of the availability of services. Online games are, on the other hand, very sensitive to availability and capacity planning.
They are both financially significant activities, subject to various kinds of online attacks and are, therefore, extremely sensitive when it comes to the quality of the infrastructure available. By using a data centre for its own IT infrastructure, such a company can greatly facilitate its business whilst maintaining high standard of connectivity and security.